Cookie Policy

1. What are cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. These cookies allow the site to remember your actions and preferences over a period of time, so you don't have to reconfigure them each time you visit the site or navigate between its pages.

2. Types of cookies we use

We classify the cookies used on our Site into the following categories:

3. Google Consent Mode v2

Our Site implements Google Consent Mode v2, an advanced consent management system that controls the behavior of Google tags (Google Analytics 4 and Google Ads) based on the user's consent preferences.

How it works:

• Default denied state: when entering the Site for the first time, all optional cookies (analytics, marketing, functional, and personalization) are set to denied. No tracking or data collection occurs until the user grants consent.
• Consent update: when you accept or configure your cookie preferences through the consent banner, the state is dynamically updated via gtag('consent', 'update', {...}).
• Persistence: your consent choice is stored in the browser's local storage (localStorage) and automatically reapplied on future visits.
• Data redaction: while consent is denied, ad data redaction (ads_data_redaction) and URL passthrough (url_passthrough) are activated to maximize compatibility with Google Ads without compromising your privacy.

4. Managing your preferences

You can manage your cookie preferences at any time through the following options:

• Consent banner: when visiting the Site for the first time, a banner is displayed that allows you to accept all cookies, reject non-essential ones, or customize your preferences.
• Preferences link: in the footer of the Site you will find a link to reopen the cookie preferences panel and modify your choice at any time.
• Browser settings: you can also delete or block cookies directly from your web browser settings.

5. Third-party cookies

Google Analytics 4 and Google Ads cookies are managed by Google LLC. We recommend consulting Google's privacy policy (https://policies.google.com/privacy) for more information on how Google processes data collected through these cookies.

6. Retention period

The retention period for cookies varies depending on their type. Session cookies are deleted when you close the browser. Persistent cookies are retained for a maximum of 13 months, unless the user deletes them earlier. Consent preferences stored in localStorage are retained indefinitely until the user manually deletes them or clears browser data.

7. Changes to this policy

We reserve the right to update this Cookie Policy to reflect changes in our practices or applicable legislation. Changes will be posted on this page with the corresponding update date.

8. Contact

If you have questions or concerns about the use of cookies on our Site, you can contact us at contacto@vexamiraq.com.